Not big brand names but corner shops

Journal of Political Marketing

Volumn 2, Issue 1, 2003, Pages 55-75

  Negrine, Ralph ^b  

^a BOURNEMOUTH UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF LEICESTER   (United Kingdom)

Author keywords

British political parties; Political communication; Political marketing; Voting behaviour

Indexed keywords

EID: 10844220095     PISSN: 15377857     EISSN: 15377865     Source Type: Journal    
DOI: 10.1300/J199v02n01_03     Document Type: Article

References (21)

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