Establishing the Charles Kennedy Brand: A Strategy for an Election the Result of which is a Foregone Conclusion

Journal of Marketing Management

Volumn 17, Issue 9-10, 2001, Pages 943-956

  Harris, Phil ^a   Lock, Andrew ^a  

^a NONE

Author keywords

BRANDS; COMMUNICATIONS; ELECTIONS; GOVERNMENT; IMAGE; LIBERAL DEMOCRAT; MARKETING; POLITICAL MARKETING; POLITICAL PARTIES; POLITICS; POLLS; PUBLIC AFFAIRS; REFERENDUMS AND VOTERS

Indexed keywords

EID: 21644466745     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725701323366683     Document Type: Article

References (0)