New labour: A study of the creation, development and demise of a political brand

Journal of Political Marketing

Volumn 1, Issue 2-3, 2002, Pages 45-52

  White, Jon ^a   Chernatony, Leslie De ^a  

^a UNIVERSITY OF BIRMINGHAM   (United Kingdom)

Author keywords

New labour; Political branding; Political parties; Tony blair; United kingdom

Indexed keywords

EID: 84954595986     PISSN: 15377857     EISSN: 15377865     Source Type: Journal    
DOI: 10.1300/J199v01n02_04     Document Type: Article

References (16)

1. Cleaver, C., 1999. Brands as the Catalyst. The Journal of Brand Management 6, 309-312.
2. De Chernatony, L., 2001. From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands. Oxford, Butterworth-Heinemann.
3. De Chernatony, L. and McDonald, M., 1999. Creating Powerful Brands in Consumer, Service and Industrial Markets. Oxford, Butterworth-Heinemann.
4. De Chernatony, L., and Dall’Olmo Riley, F., 1998. Defining A “Brand”: Beyond The Literature With Experts’ Interpretations. Journal of Marketing Management, 14,417-443.
5. Fletcher, W., 1997. New Labour can show marketers how job’s done. Marketing, November 27.
6. Gibbon, G., 2000. New Leak Rocks Labour, Channel 4 News Special Report (broadcast, July 19, 2000).
7. Gould, P., 1998. The Unfinished Revolution: How the Modernisers Saved the Labour Party. Little Brown and Company (UK), London.
8. Has New Labour Spun Totally Out of Control. Marketing, London, July 27, 2000.
9. King, A., 1997. New Labour Triumphs: Britain at the Polls, Chatham House, London.
10. Labour’s First Year: The Long Honeymoon. The Economist, May 2, 1998
11. New Labour, New History. The Economist, November 15, 1997.
12. New Labour, New Language. The Economist, October 25, 1997.
13. Rawnsley, A., 2000. Servants of the People: The Inside Story of New Labour. Hamish Hamilton, London.
14. Toynbee, P., and Walker, D., 2001. Did Things Get Better? An Audit of Labour’s Successes and Failures. Penguin Books, London.
15. White, J., 1983. There Was No Alternative: Implications of the Parties’ Public Relations Approaches in the 1983 General Election Campaign. Public Relations (International Journal of the Institute of Public Relations). Autumn, Vol. 2, No. 1, pp. 26-27.
16. White, S., 1999. Which Way?: The Third Way and the Puzzle of New Labour. Harvard International Review, Vo. 21, pp. 54-59.