Demand and supply integration: A conceptual framework of value creation through knowledge management

Journal of the Academy of Marketing Science

Volumn 38, Issue 1, 2010, Pages 5-18

  Esper, Terry L ^a   Ellinger, Alexander E ^b   Stank, Theodore P ^a   Flint, Daniel J ^a   Moon, Mark ^a  

^a UNIVERSITY OF TENNESSEE   (United States)

^b UNIVERSITY OF ALABAMA   (United States)

Author keywords

Customer value; Demand and supply integration; Knowledge management; Supply chain management

Indexed keywords

EID: 77950460073     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-009-0135-3     Document Type: Article

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