The impact of regulatory focus, temporal orientation, and fit on consumer responses to health-related advertising

Journal of Advertising

Volumn 39, Issue 1, 2010, Pages 19-34

  Kees, Jeremy ^a   Burton, Scot ^b   Tangari, Andrea Heintz ^b  

^a VILLANOVA UNIVERSITY   (United States)

^b UNIVERSITY OF ARKANSAS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77949787313     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367390102     Document Type: Article

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