When more may be less: The effects of regulatory focus on responses to different comparative frames

Journal of Consumer Research

Volumn 33, Issue 1, 2006, Pages 91-98

  Jain, Shailendra Pratap ^a   Agrawal, Nidhi ^b   Maheswaran, Durairaj ^c  

^a INDIANA UNIVERSITY   (United States)

^b NORTHWESTERN UNIVERSITY   (United States)

^c NEW YORK UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33745775400     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/504139     Document Type: Article

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