Brand extension feedback effects: A holistic framework

Journal of Brand Management

Volumn 17, Issue 5, 2010, Pages 328-342

  Dwivedi, Abhishek ^a   Merrilees, Bill ^b   Sweeney, Arthur ^a  

^a GRIFFITH UNIVERSITY   (Australia)

^b GRIFFITH UNIVERSITY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77949664325     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2009.26     Document Type: Article

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