The reciprocal effects of extension quality and fit on parent brand attitude

Journal of Product & Brand Management

Volumn 13, Issue 1, 2004, Pages 37-46

  Zimmer, Mary R ^a   Bhat, Subodh ^b  

^a TEXAS A AND M UNIVERSITY   (United States)

^b SAN FRANCISCO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84993016611     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420410523830     Document Type: Article

References (15)

1. Aaker, D.A. and Keller, K.L. (1990), “Consumer evaluations of brand extensions”, Journal of Marketing, Vol. 54, January, pp. 27-41.
2. Boush, D.M. and Loken, B. (1991), “A process-tracing study of brand extension evaluation”, Journal of Marketing Research, Vol. 28, February, pp. 16-28.
3. Gurhan-Canli, Z. and Maheshwaran, D. (1998), “The effects of extensions on brand name dilution and enhancement”, Journal of Marketing Research, Vol. 35, November, pp. 464-474.
4. Keller, K.L. and Aaker, D.A. (1992), “The effects of sequential introduction of brand extensions”, Journal of Marketing Research, Vol. 29, February, pp. 35-50.
5. Kim, C.K., Lavack, A.M. and Smith, M. (2001), “Consumer evaluation of vertical brand extensions and core brands”, Journal of Business Research, Vol. 52, pp. 211-222.
6. Loken, B. and Roedder John, D. (1993), “Diluting brand beliefs: when do brand extensions have a negative impact?”, Journal of Marketing, Vol. 57, July, pp. 71-84.
7. Pomerantz, E.M., Chaiken, S. and Tordesillas, R.S. (1995), “Attitude strength and resistance processes”, Journal of Personality and Social Psychology, Vol. 69, September, pp. 408-419.
8. Ries, A. and Trout, J. (1986), Positioning: The Battle for Your Mind, McGraw-Hill, New York, NY.
9. Roedder John, D., Loken, B. and Joiner, C. (1998), “The negative impact of extensions: can flagship products be diluted?”, Journal of Marketing, Vol. 62 No. 1, pp. 19-32.
10. Romeo, J.B. (1991), “The effect of negative information on the evaluation of brand extensions and the family brand”, in Ed. Holman, R.H. and Ed. Solomon, M.R. (Eds), Advances in Consumer Research, Vol. 18, Association for Consumer Research, Provo, UT, pp. 399-406.
11. Sheinin, D.A. (2000), “The effects of experience with brand extensions on parent brand knowledge”, Journal of Business Research, Vol. 49, pp. 47-55.
12. Tauber, E.M. (1981), “Brand franchise extensions: new products benefit from existing brand names”, Business Horizons, Vol. 24 No. 2, pp. 36-41.
13. Tauber, E.M. (1988), “Brand leverage: strategy for growth in a cost-controlled world”, Journal of Advertising Research, Vol. 28, August-September, pp. 26-30.
14. Wood, W. and Kallgren, C.A. (1988), “Communicator attributes and persuasion: recipients’ access to attitude-relevant information in memory”, Personality and Social Psychology Bulletin, Vol. 14, pp. 172-182.
15. Wood, W., Kallgren, C.A. and Preisler, R.M. (1985), “Access to attitude-relevant information in memory as a determinant of persuasion: the role of message attributes”, Journal of Experimental Social Psychology, Vol. 21, pp. 73-85.