Trying harder and doing worse: How grocery shoppers track in-store spending

Journal of Marketing

Volumn 74, Issue 2, 2010, Pages 90-104

  Van Lttersum, Koert ^a   Pennings, Joost M E ^a,b,c,d   Wansink, Brian ^a,e  

^a GEORGIA INSTITUTE OF TECHNOLOGY   (United States)

^b MAASTRICHT UNIVERSITY   (Netherlands)

^c WAGENINGEN UNIVERSITY   (Netherlands)

^d UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^e Department of Obstetrics Gynecology   (United States)

Author keywords

Basket estimation; Budget shoppers; In store spending behavior; Mental computation; Retail price setting

Indexed keywords

EID: 77949523753     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.74.2.90     Document Type: Article

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