A shopper taxonomy for retail strategy development

International Review of Retail, Distribution and Consumer Research

Volumn 6, Issue 2, 1996, Pages 196-215

  Jarratt, Denise G ^a  

^a NONE

Author keywords

consumer behaviour; motivation; retail strategy; Segmentation; shopper taxonomy; shopper typology

Indexed keywords

EID: 3543075248     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593969600000020     Document Type: Article

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