The short-term effect of store-level promotions on store choice, and the moderating role of individual variables

Journal of Business Research

Volumn 53, Issue 2, 2001, Pages 63-73

  Volle, Pierre ^a  

^a UNIVERSITÉ PARIS DAUPHINE   (France)

Author keywords

Loyalty; Store choice; Store level promotion

Indexed keywords

EID: 0346125128     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(99)00074-0     Document Type: Article

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