Advertising standardisation in culturally similar markets: Can we standardise all components?

International Journal of Advertising

Volumn 25, Issue 4, 2006, Pages 489-511

  Karande, Kiran ^a   Almurshidee, Khalid A ^b   Al Olayan, Fahad ^b  

^a OLD DOMINION UNIVERSITY   (United States)

^b QASSIM UNIVERSITY   (Saudi Arabia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 39149127238     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2006.11072985     Document Type: Article

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