Performance implications of sales strategy: The moderating effects of leadership and environment

International Journal of Research in Marketing

Volumn 27, Issue 1, 2010, Pages 46-57

  Panagopoulos, Nikolaos G ^a   Avlonitis, George J ^a  

^a ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

Author keywords

Environment; Industrial organization theory; Leadership; Performance; Resource based view; Sales strategy

Indexed keywords

EID: 76449113909     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2009.11.001     Document Type: Article

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