Consumer loyalty versus propensity to switch between providers in mature IT markets (the case of mobile phone market)

9th Pacific Asia Conference on Information Systems: I.T. and Value Creation, PACIS 2005

Volumn , Issue , 2005, Pages 838-851

  Kazakevitch, Gennadi ^a   Torlina, Luba ^b   Hendricks, Sharon ^a  

^a MONASH UNIVERSITY   (Australia)

^b DEAKIN UNIVERSITY   (Australia)

Author keywords

Consumer choice; High technology product; Mature markets; Network effect; Quality; Switching costs

Indexed keywords

CONSUMER CHOICE; HIGH-TECHNOLOGY PRODUCTS; MATURE MARKETS; NETWORK EFFECT; SWITCHING COSTS;

COMMERCE; COMPETITION; COSTS; DECISION MAKING; INFORMATION SYSTEMS; LIFE CYCLE; MARKETING; MATHEMATICAL MODELS; MOBILE PHONES; TECHNOLOGY; TELECOMMUNICATION EQUIPMENT; TELEPHONE; TELEPHONE SETS;

CELLULAR TELEPHONE SYSTEMS;

EID: 80053542957     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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