Technophobia, gender influences and consumer decision-making for technology-related products

European Journal of Innovation Management

Volumn 6, Issue 4, 2003, Pages 253-263

  Gilbert, David ^a   Lee Kelley, Liz ^a   Barton, Maya ^a  

^a UNIVERSITY OF SURREY   (United Kingdom)

Author keywords

Consumer behaviour; Gender; Internet; New products; Product technology

Indexed keywords

EID: 84986120985     PISSN: 14601060     EISSN: None     Source Type: Journal    
DOI: 10.1108/14601060310500968     Document Type: Review

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