Online consumers' switching behavior: A buyer-seller relationship perspective

Journal of Electronic Commerce in Organizations

Volumn 5, Issue 1, 2007, Pages 30-42

  Li, Dahui ^a   Browne, Glenn J ^b   Wetherbe, James C ^b  

^a UNIVERSITY OF MINNESOTA DULUTH   (United States)

^b TEXAS TECH UNIVERSITY   (United States)

Author keywords

Brand loyalty; Buyer seller markets; Commitment; Consumer Web site interaction; Customer relations; Satisfaction; Trust

Indexed keywords

BEHAVIORAL RESEARCH; CUSTOMER SATISFACTION; DATA ACQUISITION; HUMAN COMPUTER INTERACTION; INVESTMENTS; MARKETING; ONLINE SYSTEMS; PUBLIC RELATIONS; WEBSITES;

BRAND LOYALTY; COMMITMENT; CONSUMER WEB SITE INTERACTION; CUSTOMER RELATIONS; TRUST;

ELECTRONIC COMMERCE;

EID: 34047218284     PISSN: 15392937     EISSN: 15392929     Source Type: Journal    
DOI: 10.4018/jeco.2007010102     Document Type: Article

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