How successful would a phone-pillow be: Using dual process theory to predict the success of hybrids involving dissimilar products

Journal of Consumer Psychology

Volumn 19, Issue 4, 2009, Pages 652-660

  Gibbert, Michael ^a   Mazursky, David ^a,b  

^a BOCCONI UNIVERSITY   (Italy)

^b HEBREW UNIVERSITY OF JERUSALEM   (Israel)

Author keywords

Alignment; Consumption goals; Convergence; Hybrid products

Indexed keywords

EID: 70450223539     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2009.05.014     Document Type: Article

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