Defeating feature and that's not all... Fatigue

Harvard Business Review

Volumn 84, Issue 2, 2006, Pages

  Rust, Roland T ^a,b,c   Thompson, Debora Viana ^d   Hamilton, Rebecca W ^a  

^a Department of Marketing ^*

^b Center for Excellence in Service   (United States)

^c UNIVERSITY OF MARYLAND   (United States)

^d Smith School of Business   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; CONSUMER; ELECTRONICS; HUMAN; MASS COMMUNICATION; UNITED STATES;

CONSUMER SATISFACTION; DIFFUSION OF INNOVATION; ELECTRONICS; HUMANS; UNITED STATES;

EID: 32644432149     PISSN: 00178012     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

References (0)