Integrated marketing communications: Provenance, practice and principles

The SAGE Handbook of Advertising

Volumn , Issue , 2007, Pages 35-53

  Naik, Prasad A ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

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[No Author keywords available]

Indexed keywords

EID: 70449732044     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4135/9781848607897.n3     Document Type: Chapter

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