Integrated marketing communications in retailing

Retailing in the 21st Century: Current and Future Trends

Volumn , Issue , 2006, Pages 381-395

  Raman, Kalyan ^a   Naik, Prasad A ^b  

^a LOUGHBOROUGH UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33751573166     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1007/3-540-28433-8_24     Document Type: Chapter

References (13)

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9. rd Annual ESOMAR/ARF World Audience Measurement Conference, June 13-18, Geneva.
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11. Smith, Aaron, Naik, Prasad A., and Tsai, Chih-Ling (2005), Markov-Switching Model Selection Using Kullback-Leibler Divergence, Journal of Econometrics, forthcoming.
12. Unnava, H. Rao and R. Burnkrant (1991), Effects of Repeating Varied Ad Executions on Brand Name Memory, Journal of Marketing Research, 28(4), 406-416.
13. st Century, Scientific American, September, pp. 94-100.