Essentials of planning media schedules

The SAGE Handbook of Advertising

Volumn , Issue , 2007, Pages 333-348

  Vakratsas, Demetrios ^a   Naik, Prasad A ^b  

^a MCGILL UNIVERSITY   (Canada)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84925372529     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4135/9781848607897.n21     Document Type: Chapter

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