Controlling measurement errors in models of advertising competition

Journal of Marketing Research

Volumn 37, Issue 1, 2000, Pages 113-124

  Naik, Prasad A ^a   Tsai, Chih Ling ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034134347     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.37.1.113.18717     Document Type: Article

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