Integrated multichannel communication strategies: Evaluating the return on marketing objectives - The case of the 2004 Ford F-150 launch

Journal of Interactive Marketing

Volumn 19, Issue 3, 2005, Pages 81-90

  Briggs, Rex ^a   Krishnan, R ^b   Borin, Norm ^c  

^a Firm Marketing Evolution ^*

^b UNIVERSITY OF MIAMI   (United States)

^c CALIFORNIA POLYTECHNIC STATE UNIVERSITY   (United States)

Author keywords

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EID: 25444505116     PISSN: 10949968     EISSN: None     Source Type: Journal    
DOI: 10.1002/dir.20045     Document Type: Article

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