Effects of multi-channel consumers' perceived retail attributes on purchase intentions of clothing products

Journal of Marketing Channels

Volumn 12, Issue 4, 2006, Pages 23-43

  Kim, Youn Kyung ^a   Park, Soo Hee ^b   Pookulangara, Sanjukta ^c  

^a UNIVERSITY OF TENNESSEE   (United States)

^b Research Native Hawaiian Mental Health Development Program (NHMHRDP)   (United States)

^c WESTERN ILLINOIS UNIVERSITY   (United States)

Author keywords

Apparel shopping; Direct marketing channels; Internet retailing; Multi channel retailing

Indexed keywords

EID: 33746616460     PISSN: 1046669X     EISSN: 15407039     Source Type: Journal    
DOI: 10.1300/J049v12n04_03     Document Type: Article

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