Effects of experiential elements on experiential satisfaction and loyalty intentions: a case study of the super basketball league in Taiwan

International Journal of Revenue Management

Volumn 1, Issue 1, 2007, Pages 79-96

  Kao, Yie Fang ^a   Huang, Li Shia ^a   Yang, Ming Hsien ^a  

^a FU JEN CATHOLIC UNIVERSITY   (Taiwan)

Author keywords

experiential element; experiential marketing; experiential satisfaction; loyalty intention; revenue management; sports performance industry

Indexed keywords

EID: 70349162438     PISSN: 14747332     EISSN: 17418186     Source Type: Journal    
DOI: 10.1504/IJRM.2007.011195     Document Type: Article

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