The HB revolution

Marketing Research

Volumn 16, Issue 2, 2004, Pages 20-25

  Allenby, Greg M ^a   Bakken, David G ^b   Rossi, Peter E ^c  

^a OHIO STATE UNIVERSITY   (United States)

^b Harris Interactive ^*  (United States)

^c UNIVERSITY OF CHICAGO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 4043099804     PISSN: 10408460     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

References (2)

1. Gilbride, Timothy J. and Greg M. Allenby (2004), "A Choice Model with Conjunctive, Disjunctive, and Compensatory Screening Rules," Marketing Science, forthcoming.
2. Rossi, Peter E. and Greg M. Allenby (2003), "Bayesian Statistics and Marketing," Marketing Science, 22, 304-328.