Reputation's effect on pricing power: The importance of strategy

Corporate Reputation Review

Volumn 12, Issue 3, 2009, Pages 281-296

  Jarmon, Randall ^a  

^a WEST TEXAS A AND M UNIVERSITY   (United States)

Author keywords

Generic strategies; Generic strategy; Online retailer; Pricing power

Indexed keywords

EID: 70350446497     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/crr.2009.22     Document Type: Article

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