메뉴 건너뛰기





Volumn 6, Issue 2, 2003, Pages 161-177

Empirical Analysis of the Relationship Between Corporate Reputation and Financial Performance: A Survey of the Literature

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords


EID: 2942605162     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540197     Document Type: Article
Times cited : (167)

References (0)
  • Reference 정보가 존재하지 않습니다.

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.