Implicit Claims: The Role of Corporate Reputation in Value Creation

Corporate Reputation Review

Volumn 4, Issue 1, 2001, Pages 42-49

  devine, I ^a   Halpern, P ^b  

^a RYERSON UNIVERSITY   (Canada)

^b UNIVERSITY OF TORONTO   (Canada)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 33644610886     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540131     Document Type: Article

References (0)