The effect of consumer demographic characteristics on the perception of fashion web site attributes in Korea

Journal of Fashion Marketing and Management

Volumn 11, Issue 4, 2007, Pages 529-538

  Kwon, Hyun Ju ^a   Joshi, Preeti ^b   Jackson, Vanessa Prier ^b  

^a MIDDLE TENNESSEE STATE UNIVERSITY   (United States)

^b UNIVERSITY OF KENTUCKY   (United States)

Author keywords

Demographics; Fashion; Internet; Korea; Modelling

Indexed keywords

CONSUMER RESEARCH; DATA PROCESSING; FASHION; INTERNET; RETAILING; STATISTICAL ANALYSIS;

EID: 34548770657     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020710824580     Document Type: Article

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