Key account management: Adding elements of account fit to an integrative theoretical framework

Journal of Personal Selling and Sales Management

Volumn 29, Issue 4, 2009, Pages 305-320

  Richards, Keith ^a   Jones, Eli ^b  

^a UNIVERSITY OF TENNESSEE AT CHATTANOOGA   (United States)

^b LOUISIANA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 70350068085     PISSN: 08853134     EISSN: None     Source Type: Journal    
DOI: 10.2753/PSS0885-3134290401     Document Type: Article

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