Key-account-management in business markets: An empirical test of common assumptions

Journal of Business and Industrial Marketing

Volumn 23, Issue 5, 2008, Pages 301-310

  Ivens, Björn Sven ^a   Pardo, Catherine ^b  

^a UNIVERSITY OF LAUSANNE   (Switzerland)

^b EMLYON BUSINESS SCHOOL   (France)

Author keywords

Buyer seller relationships; Resource management; Transaction costs

Indexed keywords

EID: 45249096248     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620810881575     Document Type: Review

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