Success factors in key accounts

Journal of Business and Industrial Marketing

Volumn 21, Issue 3, 2006, Pages 141-150

  Sharma, Arun ^a  

^a UNIVERSITY OF MIAMI   (United States)

Author keywords

Assets; Critical success factors; Customer satisfaction; Key accounts

Indexed keywords

EID: 33646343754     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620610662796     Document Type: Article

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