Towards an integrated framework of key account management

Journal of Business and Industrial Marketing

Volumn 23, Issue 5, 2008, Pages 323-331

  Zupancic, Dirk ^a  

^a UNIVERSITY OF ST GALLEN   (Switzerland)

Author keywords

Critical success factors; Customers; Key accounts

Indexed keywords

EID: 45249085455     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620810881593     Document Type: Review

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