Third generation of retailer brands - retailer expectations and consumer response

British Food Journal

Volumn 111, Issue 7, 2009, Pages 717-734

  Anselmsson, Johan ^a   Johansson, Ulf ^a  

^a LUND UNIVERSITY   (Sweden)

Author keywords

Brand loyalty; Consumer goods; Price positioning; Retailers; Shops; Sweden

Indexed keywords

EID: 70350007058     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070700910972396     Document Type: Article

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