Parallel brands: A strategic option for second-tier channel members

Journal of Marketing Channels

Volumn 7, Issue 1-2, 1999, Pages 53-78

  Harvey, Michael ^a   Rothe, James T ^b   Kasulis, Jack J ^a   Lucas, Laurie A ^c  

^a UNIVERSITY OF OKLAHOMA   (United States)

^b UNIVERSITY OF COLORADO   (United States)

^c ARKANSAS TECH UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

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EID: 70350017395     PISSN: 1046669X     EISSN: 15407039     Source Type: Journal    
DOI: 10.1300/J049v07n01_03     Document Type: Article

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