Using focus group data to set new product prices

Journal of Product & Brand Management

Volumn 13, Issue 1, 2004, Pages 15-24

  Allen, Theodore T ^a   Maybin, Kristen M ^b  

^a OHIO STATE UNIVERSITY   (United States)

^b PROCTER AND GAMBLE COMPANY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84993047693     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420410523812     Document Type: Article

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