메뉴 건너뛰기




Volumn 18, Issue 4, 2009, Pages 284-291

Does a brand have to be consistent?

Author keywords

Brands; Quality; Wines

Indexed keywords


EID: 70349559071     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420910972800     Document Type: Article
Times cited : (15)

References (57)
  • 2
    • 68449091944 scopus 로고    scopus 로고
    • An Australian abroad
    • Allen, M. (2003), An Australian abroad, Harpers, No.May 9, p. 12.
    • (2003) Harpers , Issue.May 9 , pp. 12
    • Allen, M.1
  • 3
    • 34547381370 scopus 로고    scopus 로고
    • Brands as global ideoscape
    • Schroeder, J.E., Salzer-Morling, M. (Eds.), Abingdon, Routledge
    • Askegaard, S. (2006), Brands as global ideoscape, Schroeder, J.E., Salzer-Morling, M. (Eds.), Brand Culture, pp. 91-102, Abingdon, Routledge.
    • (2006) Brand Culture , pp. 91-102
    • Askegaard, S.1
  • 4
    • 70349531683 scopus 로고    scopus 로고
    • Atkin on the case
    • Atkin, T. (2005), Atkin on the case, Off Licence News, No.August 5, p. 13.
    • (2005) Off Licence News , Issue.August 5 , pp. 13
    • Atkin, T.1
  • 5
    • 33750456442 scopus 로고    scopus 로고
    • Meaningless brands from meaningful differentiation
    • Atkinson, J. (1999), Meaningless brands from meaningful differentiation, Journal of Wine Research, Vol. 10, No.3, pp. 229-34.
    • (1999) Journal of Wine Research , vol.10 , Issue.3 , pp. 229-34
    • Atkinson, J.1
  • 6
    • 22544459071 scopus 로고    scopus 로고
    • Crafting brand authenticity: The case of luxury wines
    • Beverland, M. (2005a), Crafting brand authenticity: the case of luxury wines, Journal of Management Studies, Vol. 42, No.5, pp. 1003-29.
    • (2005) Journal of Management Studies , vol.42 , Issue.5 , pp. 1003-29
    • Beverland, M.1
  • 7
    • 15544381402 scopus 로고    scopus 로고
    • Managing the design innovation-brand marketing interface: Resolving the tension between artistic creation and commercial imperatives
    • Beverland, M. (2005b), Managing the design innovation-brand marketing interface: resolving the tension between artistic creation and commercial imperatives, Journal of Product Innovation Management, Vol. 22, No.2, pp. 193-207.
    • (2005) Journal of Product Innovation Management , vol.22 , Issue.2 , pp. 193-207
    • Beverland, M.1
  • 10
    • 0042707938 scopus 로고    scopus 로고
    • Teaching old brands new tricks: Retro branding and the revival of brand meaning
    • July
    • Brown, S., Kozinets, R.V. and Sherry, J.F. (2003), Teaching old brands new tricks: retro branding and the revival of brand meaning, Journal of Marketing, Vol. 67, No.July, pp. 19-33.
    • (2003) Journal of Marketing , vol.67 , pp. 19-33
    • Brown, S.1    Kozinets, R.V.2    Sherry, J.F.3
  • 11
    • 70349539386 scopus 로고    scopus 로고
    • unpublished PhD dissertation, Edith Cowan University, Perth
    • Charters, S. (2004), Perceptions of wine quality, unpublished PhD dissertation, Edith Cowan University, Perth.
    • (2004) Perceptions of Wine Quality
    • Charters, S.1
  • 13
    • 33144462926 scopus 로고    scopus 로고
    • Is wine consumption an aesthetic experience?
    • Charters, S. and Pettigrew, S. (2005), Is wine consumption an aesthetic experience?, Journal of Wine Research, Vol. 16, No.2, pp. 37-52.
    • (2005) Journal of Wine Research , vol.16 , Issue.2 , pp. 37-52
    • Charters, S.1    Pettigrew, S.2
  • 14
    • 33645471596 scopus 로고    scopus 로고
    • Product involvement and the evaluation of wine quality
    • Charters, S. and Pettigrew, S. (2006), Product involvement and the evaluation of wine quality, Qualitative Market Research, Vol. 9, No.2, pp. 181-93.
    • (2006) Qualitative Market Research , vol.9 , Issue.2 , pp. 181-93
    • Charters, S.1    Pettigrew, S.2
  • 15
    • 34347356511 scopus 로고    scopus 로고
    • The dimensions of wine quality
    • Charters, S. and Pettigrew, S. (2007), The dimensions of wine quality, Food Quality and Preference, Vol. 18, No.7, pp. 997-1007.
    • (2007) Food Quality and Preference , vol.18 , Issue.7 , pp. 997-1007
    • Charters, S.1    Pettigrew, S.2
  • 16
    • 67650097309 scopus 로고    scopus 로고
    • Why do people drink wine? A consumer-focused exploration
    • Charters, S. and Pettigrew, S. (2008), Why do people drink wine? A consumer-focused exploration, Journal of Food Products Marketing, Vol. 14, No.3, pp. 13-32.
    • (2008) Journal of Food Products Marketing , vol.14 , Issue.3 , pp. 13-32
    • Charters, S.1    Pettigrew, S.2
  • 19
    • 70349530360 scopus 로고    scopus 로고
    • The quest for identities: Consumption of wine in France
    • paper presented at the Anthropology of Food
    • Demossier, M. (2001), The quest for identities: Consumption of wine in France, paper presented at the Anthropology of Food.
    • (2001)
    • Demossier, M.1
  • 21
    • 84986166717 scopus 로고    scopus 로고
    • Heavy wine consumption: Empirical and theoretical perspectives
    • Goldsmith, R.E. and d'Hauteville, F. (1998), Heavy wine consumption: empirical and theoretical perspectives, British Food Journal, Vol. 100, No.4, pp. 184-90.
    • (1998) British Food Journal , vol.100 , Issue.4 , pp. 184-90
    • Goldsmith, R.E.1    d'Hauteville, F.2
  • 23
    • 84986037574 scopus 로고    scopus 로고
    • Comprehensive brand presentation: Ensuring consistent brand image
    • Haynes, A., Lackman, C. and Guskey, A. (1999), Comprehensive brand presentation: ensuring consistent brand image, Journal of Product & Brand Management, Vol. 8, No.4, pp. 289-300.
    • (1999) Journal of Product & Brand Management , vol.8 , Issue.4 , pp. 289-300
    • Haynes, A.1    Lackman, C.2    Guskey, A.3
  • 24
    • 0036275472 scopus 로고    scopus 로고
    • Why do brands cause trouble? A dialectical theory of consumer culture and branding
    • June
    • Holt, D.B. (2002), Why do brands cause trouble? A dialectical theory of consumer culture and branding, Journal of Consumer Research, Vol. 29, No.June, pp. 70-90.
    • (2002) Journal of Consumer Research , vol.29 , pp. 70-90
    • Holt, D.B.1
  • 25
    • 70349528639 scopus 로고    scopus 로고
    • Unleashing the dream
    • June
    • Jefford, A. (2004), Unleashing the dream, Decanter, Vol. 29, No.June, p. 23.
    • (2004) Decanter , vol.29 , pp. 23
    • Jefford, A.1
  • 26
    • 22544480965 scopus 로고    scopus 로고
    • Guest editors' introduction: Manufactured authenticity and creative voice in cultural industries
    • Jones, C., Anand, N. and Alvarez, J.L. (2005), Guest editors' introduction: manufactured authenticity and creative voice in cultural industries, Journal of Management Studies, Vol. 42, No.5, pp. 893-9.
    • (2005) Journal of Management Studies , vol.42 , Issue.5 , pp. 893-9
    • Jones, C.1    Anand, N.2    Alvarez, J.L.3
  • 27
    • 70349533486 scopus 로고    scopus 로고
    • L'alliance entre marque et vin semblait contre nature
    • April
    • Kapferer, J.-N. (2005), L'alliance entre marque et vin semblait contre nature, Rayons Boissons, No.April, p. 135.
    • (2005) Rayons Boissons , pp. 135
    • Kapferer, J.-N.1
  • 28
    • 58149264039 scopus 로고    scopus 로고
    • The two business cultures of luxury brands
    • Schroeder, J.E., Salzer-Morling, M. (Eds.), Routledge, Abingdon
    • Kapferer, J.-N. (2006), The two business cultures of luxury brands, Schroeder, J.E., Salzer-Morling, M. (Eds.), Brand Culture, pp. 67-76, Routledge, Abingdon.
    • (2006) Brand Culture , pp. 67-76
    • Kapferer, J.-N.1
  • 29
    • 33745860435 scopus 로고    scopus 로고
    • Strong brands and corporate brands
    • Kay, M.J. (2006), Strong brands and corporate brands, European Journal of Marketing, Vol. 40, No.7/8, pp. 742-60.
    • (2006) European Journal of Marketing , vol.40 , Issue.7-8 , pp. 742-60
    • Kay, M.J.1
  • 31
    • 0000314418 scopus 로고    scopus 로고
    • The use of quality and reputation indicators by consumers: The case of Bordeaux wine
    • Landon, S. and Smith, C.E. (1997), The use of quality and reputation indicators by consumers: the case of Bordeaux wine, Journal of Consumer Policy, Vol. 20, No.3, pp. 289-323.
    • (1997) Journal of Consumer Policy , vol.20 , Issue.3 , pp. 289-323
    • Landon, S.1    Smith, C.E.2
  • 32
    • 0032326630 scopus 로고    scopus 로고
    • Quality expectations, reputation and price
    • Landon, S. and Smith, C.E. (1998), Quality expectations, reputation and price, Southern Economic Journal, Vol. 64, No.3, pp. 628-47.
    • (1998) Southern Economic Journal , vol.64 , Issue.3 , pp. 628-47
    • Landon, S.1    Smith, C.E.2
  • 33
    • 33645468658 scopus 로고    scopus 로고
    • Brands speak louder than words
    • October
    • Lockshin, L. (2002), Brands speak louder than words, Harpers, Vol. 11, No.October, p. 16.
    • (2002) Harpers , vol.11 , pp. 16
    • Lockshin, L.1
  • 34
    • 62149109329 scopus 로고    scopus 로고
    • Consumer purchasing behaviour for wine: What we know and where we are going
    • paper presented at the 3rd Annual Wine Marketing Colloquium, Adelaide
    • Lockshin, L. and Hall, J. (2003), Consumer purchasing behaviour for wine: what we know and where we are going, paper presented at the 3rd Annual Wine Marketing Colloquium, Adelaide.
    • (2003)
    • Lockshin, L.1    Hall, J.2
  • 35
    • 24744457423 scopus 로고    scopus 로고
    • The nature and roles of a wine brand, Australian and New Zealand
    • Marketing Supplement
    • Lockshin, L., Rasmussen, M. and Cleary, F. (2000), The nature and roles of a wine brand, Australian and New Zealand, Wine Industry Journal, Vol. 15, No.4, Marketing Supplement, pp. 17-24.
    • (2000) Wine Industry Journal , vol.15 , Issue.4 , pp. 17-24
    • Lockshin, L.1    Rasmussen, M.2    Cleary, F.3
  • 36
    • 0042227466 scopus 로고    scopus 로고
    • Using product, brand and purchasing involvement for retail segmentation
    • Lockshin, L., Spawton, A. and Macintosh, G. (1997), Using product, brand and purchasing involvement for retail segmentation, Journal of Retailing and Consumer Services, Vol. 4, No.3, pp. 171-83.
    • (1997) Journal of Retailing and Consumer Services , vol.4 , Issue.3 , pp. 171-83
    • Lockshin, L.1    Spawton, A.2    Macintosh, G.3
  • 38
    • 61849107999 scopus 로고    scopus 로고
    • The 'HUGO BOSS' connection: Achieving global brand consistency across countries
    • Matthiesen, I. and Phau, I. (2005), The 'HUGO BOSS' connection: achieving global brand consistency across countries, Brand Management, Vol. 12, No.5, pp. 325-38.
    • (2005) Brand Management , vol.12 , Issue.5 , pp. 325-38
    • Matthiesen, I.1    Phau, I.2
  • 39
    • 71549149454 scopus 로고
    • Risk reduction strategies used in the purchase of wine in the UK
    • Mitchell, V.-W. and Greatorex, M. (1989), Risk reduction strategies used in the purchase of wine in the UK, European Journal of Marketing, Vol. 23, No.9, pp. 31-46.
    • (1989) European Journal of Marketing , vol.23 , Issue.9 , pp. 31-46
    • Mitchell, V.-W.1    Greatorex, M.2
  • 40
    • 33748677693 scopus 로고    scopus 로고
    • Wowing the millennials: Creating brand equity in the wine industry
    • Nowak, L., Thach, L. and Olsen, J.E. (2006), Wowing the millennials: creating brand equity in the wine industry, Journal of Product & Brand Management, Vol. 15, No.5, pp. 316-23.
    • (2006) Journal of Product & Brand Management , vol.15 , Issue.5 , pp. 316-23
    • Nowak, L.1    Thach, L.2    Olsen, J.E.3
  • 42
    • 21344489863 scopus 로고
    • Defining quality: Alternatives and implications
    • Reeves, C.A. and Bednar, D.A. (1994), Defining quality: alternatives and implications, Academy of Management Review, Vol. 19, No.3, pp. 419-45.
    • (1994) Academy of Management Review , vol.19 , Issue.3 , pp. 419-45
    • Reeves, C.A.1    Bednar, D.A.2
  • 43
    • 0025486182 scopus 로고
    • Zero defections: Quality comes to services
    • September/October
    • Reichheld, F.F. and Sasser, W.E. (1990), Zero defections: quality comes to services, Harvard Business Review, Vol. 68, No.September/October, pp. 105-11.
    • (1990) Harvard Business Review , vol.68 , pp. 105-11
    • Reichheld, F.F.1    Sasser, W.E.2
  • 44
    • 68049133933 scopus 로고    scopus 로고
    • Beyond drinking: The role of wine in the life of the UK consumer
    • Ritchie, C. (2007), Beyond drinking: the role of wine in the life of the UK consumer, International Journal of Consumer Studies, Vol. 31, No.6, pp. 534-40.
    • (2007) International Journal of Consumer Studies , vol.31 , Issue.6 , pp. 534-40
    • Ritchie, C.1
  • 45
  • 46
    • 70349528637 scopus 로고    scopus 로고
    • Segmenting wine consumers according to their involvement with appellations of origin
    • April/June
    • Santos, C.R., Blanco, M.C. and Fernandez, A.G. (2006), Segmenting wine consumers according to their involvement with appellations of origin, Brand Management, Vol. 13, No.4/5, April/June, pp. 300-12.
    • (2006) Brand Management , vol.13 , Issue.4-5 , pp. 300-12
    • Santos, C.R.1    Blanco, M.C.2    Fernandez, A.G.3
  • 47
    • 84905769901 scopus 로고    scopus 로고
    • Introduction: The cultural codes of branding
    • Schroeder, J.E., Salzer-Morling, M. (Eds.), Routledge, Abingdon
    • Schroeder, J. and Salzer-Morling, M. (2006), Introduction: the cultural codes of branding, Schroeder, J.E., Salzer-Morling, M. (Eds.), Brand Culture, pp. 1-12, Routledge, Abingdon.
    • (2006) Brand Culture , pp. 1-12
    • Schroeder, J.1    Salzer-Morling, M.2
  • 48
    • 0012909584 scopus 로고
    • Why we buy what we buy: A theory of consumption values
    • Sheth, J.N., Newman, B.I. and Gross, B.L. (1991), Why we buy what we buy: a theory of consumption values, Journal of Business Research, Vol. 22, No.2, pp. 159-75.
    • (1991) Journal of Business Research , vol.22 , Issue.2 , pp. 159-75
    • Sheth, J.N.1    Newman, B.I.2    Gross, B.L.3
  • 49
    • 70349546703 scopus 로고    scopus 로고
    • A brand equity strategy for ultra-premium California wine
    • Thode, S.F. and Maskulka, J.M. (1996), A brand equity strategy for ultra-premium California wine, International Journal of Wine Marketing, Vol. 8, No.3/4, pp. 5-22.
    • (1996) International Journal of Wine Marketing , vol.8 , Issue.3-4 , pp. 5-22
    • Thode, S.F.1    Maskulka, J.M.2
  • 53
    • 70349537679 scopus 로고    scopus 로고
    • Standards bearer
    • Walker, L. (2005), Standards bearer, Harpers, No.April 8, p. 12.
    • (2005) Harpers , Issue.April 8 , pp. 12
    • Walker, L.1
  • 54
    • 84986172643 scopus 로고    scopus 로고
    • Brands and brand equity: Definition and management
    • Wood, L. (2000), Brands and brand equity: definition and management, Management Decision, Vol. 38, No.9, pp. 662-9.
    • (2000) Management Decision , vol.38 , Issue.9 , pp. 662-9
    • Wood, L.1
  • 55
    • 70349536571 scopus 로고    scopus 로고
    • Boring wine, available at: (accessed August 24, 2005)
    • Goode, J. (2005), Boring wine, available at: www.wineanorak.com/boring_wine.htm (accessed August 24, 2005).
    • (2005)
    • Goode, J.1
  • 57
    • 70349526614 scopus 로고    scopus 로고
    • Blasons de Bordeaux
    • Williams, D. (2004), Blasons de Bordeaux, Harpers, No.July 16, pp. 21-3.
    • (2004) Harpers , Issue.July 16 , pp. 21-3
    • Williams, D.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.