Introduction: The cultural codes of branding

Brand Culture

Volumn , Issue , 2005, Pages 1-11

  Schroeder, Jonathan E ^a,b   Salzer Mörling, Miriam ^c  

^a UNIVERSITY OF EXETER   (United Kingdom)

^b BOCCONI UNIVERSITY   (Italy)

^c STOCKHOLM UNIVERSITY   (Sweden)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84905769901     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203002445     Document Type: Editorial

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