The national youth anti-drug media campaign copy test system

Social Marketing Quarterly

Volumn 10, Issue 2, 2004, Pages 34-42

  Foley, Diane ^a   Pechmann, Cornelia ^b  

^a Ogilvy and Mather ^*  (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

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EID: 33646230988     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245000490484491     Document Type: Article

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4. HALEY, R. I., & BALDINGER, A. L. (1991). The ARF copy research validity project. Journal of Advertising Research, 2(31), 11-32.
5. SHIFFMAN, S., BURTON, S. L., PILLITTERI, J. L., GITCHELL, J. G., & DIMARINO, M. E. (2001). Test of "light" cigarette counteradvertising using a standard test of advertising effectiveness. Tobacco Control, 10(Suppl. 1), 133-140.