Adherence of prime-time televised advertising disclosures to the "clear and conspicuous" standard: 1990 Versus 2002

Journal of Public Policy and Marketing

Volumn 23, Issue 2, 2004, Pages 170-182

  Hoy, Mariea Grubbs ^a   Andrews, J Craig ^b  

^a UNIVERSITY OF TENNESSEE   (United States)

^b MARQUETTE UNIVERSITY   (United States)

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EID: 11144346100     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.23.2.170.51397     Document Type: Article

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