The Simple Economics of Brand Stretching

Journal of Business

Volumn 75, Issue 3, 2002, Pages 535-552

  Pepall, Lynne M ^a   Richards, Daniel J ^a  

^a TUFTS UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0141873449     PISSN: 00219398     EISSN: None     Source Type: Journal    
DOI: 10.1086/339888     Document Type: Article

References (14)

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