Marketing on the internet: how realistic are we in some of our expectations?

International Journal of Internet Marketing and Advertising

Volumn 2, Issue 4, 2005, Pages 259-273

  Erdem, S Altan ^a   Karakaya, Fahri ^b  

^a UNIVERSITY OF HOUSTON CLEAR LAKE   (United States)

^b UNIVERSITY OF MASSACHUSETTS DARTMOUTH   (United States)

Author keywords

barriers to entry; customer service; distribution channel; e business; e commerce; e marketing; internet; internet marketing

Indexed keywords

EID: 68149109115     PISSN: 14775212     EISSN: 17418100     Source Type: Journal    
DOI: 10.1504/IJIMA.2005.008101     Document Type: Article

References (80)

1. Achenbaum, A.A. (1999) ‘Retail stores, not e-commerce, will dominate’, Marketing Management, Vol. 8, No. 4, pp.16–20.
2. Alba, J., Lynch, J., Weitz, B., Janiszewski, C., Lutz, R., Sawyer, A. and Wood, S. (1997) ‘Interactive home shopping: consumer, retailer, and manufacturer incentives to participate in electronic marketplaces’, Journal of Marketing, Vol. 61, No. 3, pp.38–53.
3. Anderson, P. and Anderson, E. (2002) ‘The new e-commerce intermediaries’, MIT Sloan Management Review, Summer, pp.53–62.
4. Bandyopadhyay, S. (2001) ‘Competitive strategies for internet marketers in emerging markets’, Competitiveness Review, Vol. 11, No. 2, pp.16–25.
5. Benoy, J.W.B., Cook, R.W. and Javalgi, R.G. (2001) ‘Marketing on the web: how executives feel, what businesses do’, Business Horizons, Vol. 44, No. 4, pp.32–41.
6. Booth, R. (2000) ‘E-performance management, e-ventually’, Management Accounting, Vol. 78, No. 1, p.21.
7. Burke, R. (1996) ‘Virtual shopping: breakthrough in marketing research’, Harvard Business Review, March-April, pp.l20-131.
8. Bush, A., Bush, V. and Harris, S. (1998) ‘Advertiser perceptions of the internet as a marketing communications tool’, Journal of Advertising Research, Vol. 38, pp.18–28.
9. Chen, Y., Iyer, G. and Padmanabhan, V. (2002) ‘Referral infomediaries’, Marketing Science, Vol. 21, No. 4, pp.412–435.
10. Choi, S.C. (2003) ‘Expanding to direct channel: market coverages as entry barrier’, Journal of Interactive Marketing, Vol. 17, No. 1, pp.25–37.
11. Christensen, C.M. and Tedlow, R.S. (2000) ‘Patterns of disruption in retailing’, Harvard Business Review, Vol. 78, No. 1, pp.42–45.
12. Coner, A. (2003) ‘Personalization and customization in financial portals’, Journal of American Academy of Business, Vol. 2, No. 2, pp.498–505.
13. Day, G.S. and Hubbard, K.J. (2003) ‘Customer relationships go digital’, Business Strategy Review, Vol. 14, No. 1, pp.17–32.
14. Forrester Research, Inc. (2000) ‘Global e-commerce approaches’, Hypergrowth Online, 18th April.
15. Fram, E.H. and McCarthy, M.S. (2000) ‘For the sales function, is e-commerce friendly or foe?’, Journal of Marketing Management, Vol. 9, pp.26–39.
16. Franzak, F., Pitta, D. and Fritsche, S. (2001) ‘Online relationships and the consumer’s right to privacy’, Journal of Consumer Marketing, Vol. 18, No. 7, pp.631–641.
17. Frazier, G.L. (1999) ‘Organizing and managing channels of distribution’, Journal of the Academy of Marketing Science, Vol. 27, No. 2, pp.226–240.
18. Gallaugher, J.M. (2002) ‘E-commerce and the undulating distribution channel’, Communications of the ACM, Vol. 45, No. 7, pp.89–95.
19. Geyskens, I., Gielens, K. and Dekimpe, M.G. (2002) ‘The market valuation of internet channel additions’, Journal of Marketing, Vol. 66, No. 2, pp.102–119.
20. Ghosh, S. (1998) ‘Making business sense of the internet’, Harvard Business Review, Vol. 76, No. 2, pp.126–135.
21. Gilbert, A. and Bacheldor, B. (2000) ‘The big squeeze’, Informationweek, Vol. 79, 27th March, pp.46–56.
22. Gulati, R. and Garino, J. (2000) ‘Get the right mix of bricks and clicks,’ Harvard Business Review, May-June, pp.107–114.
23. Gurau, C., Ranchhod, A. and Hackney, R. (2001) ‘Internet transactions and physical logistics: conflict or complementarity?’, Logistics Information Management, Vol. 14, Nos. 1-2, pp.33–49.
24. Hagel, J. and Rayport, J. (1997) ‘The new infomediaries’, The McKinsey Quarterly, Vol. 4, pp.54–70.
25. Hagel, J. and Singer, M. (1999) Net Worth, Harvard Business Scholl Press, Boston, MA.
26. Hanson, W. (2000) Internet Marketing, South-Western College Publishing, Cincinnati, OH.
27. Henderson, J. (1999) ‘E-channel demands distribution planning’, Electronic Business, Vol. 25, No. 11, p.10.
28. Hendrix, P.E. (1999) ‘Build it, and they will come’, Marketing Management, Vol. 64, No. 8, pp.31–35.
29. Henry, P. (2001) ‘Evaluating implications for new media and information technologies’, Journal of Consumer Marketing, Vol. 18, No. 2, pp.121–133.
30. Hersch, W.S. (1998) ‘E-commerce standard is needed for supply chain’, Computer Reseller News, Vol. 8, No. 13, pp.53, 54.
31. Hershel, R. and Andrews, P.H. (1997) ‘Ethical implications of technological advances on business communication’, Journal of Business Communications, Vol. 34, pp.160–170.
32. Hoffman, D., Novak, P. and Venkatesh, A. (2004) ‘Has the internet become indispensable?’, Association for Computing Machinery, Vol. 47, No. 7, pp.37–45.
33. Hoffman, D.L. (2000) ‘The revolution will not be televised: introduction to the special issue on marketing science and internet’, Marketing Science, Vol. 19, No. 1, pp.1–3.
34. Horrigan, J.B., and Raini, L. (2002) ‘Getting serious online’, Pew Internet and American Life Project, 3rd March, http://www.pewinternet.org.
35. Houston, D.A. (2001) ‘Trust in the networked economy: doing business on web time’, Business Horizons, March-April, Vol. 44, pp.38–44.
36. Hutchinson, A. (1997) ‘E-commerce: Building a model’, Communications Week, Vol. 6, No. 4, pp.57, 58.
37. Iglesias, V. (2004) ‘Preconceptions about service: how much do they influence quality evaluations?’, Journal of Service Research, Vol. 7, No. 1, pp.90–104.
38. Jallat, F. and Capek, M.J. (2001) ‘Disintermediation in question: New economy, new networks, new middlemen’, Business Horizons, March-April, pp.55–60.
39. Kannan, P.K., Chang, A. and Whinston, A.B. (1998) ‘Marketing information on the i-way’, Communications of the Association for Computing Machinery, Vol. 41, No. 3, pp.36–43.
40. Kaplan, N. and Hurd, J. (2002) ‘Realizing the promise of partnerships’, The Journal of Business Strategy, Vol. 23, No. 3, pp.38–43.
41. Karakaya, F. (2001) ‘Electronic commerce: current and future practices’, Managerial Finance, Vol. 27, No. 7, pp.42–54.
42. Karakaya, F. and Stahl, M.J. (1989) ‘Barriers to entry and market entry decisions in consumer and industrial goods markets’, Journal of Marketing, Vol. 53, April, pp. 80-91.
43. Karakaya, F. and Stahl, M.J. (1992) ‘Underlying dimensions of barriers to entry in consumer goods markets’, Journal of the Academy of Marketing Science, Summer, Vol. 20, pp.275–278.
44. Keenan, B. (1999) ‘E-commerce impacts channel partners’, Informationweek, 19th July, Vol. 74, pp.18–22.
45. Kiely, T. (1997) ‘The internet’, Harvard Business Review, Vol. 75, No. 4, pp.13–15.
46. Korgaonkar, P.K. and Wolin, L.D. (1999) ‘A multivariate analysis of web usage’, Journal of Advertising Research, Vol. 32, No. 2, pp.53–68.
47. Lichtenthal, J.D. and Eliaz, S. (2003) ‘Internet integration in business marketing tactics’, Industrial Marketing Management, Vol. 32, pp.3–13.
48. Luo, X. (2002) ‘Trust production and privacy concerns on the internet: a framework based on relationship marketing and social exchange theory’, Industrial Marketing Management, Vol. 31, No. 2, pp.111–118.
49. Lynn, G.S., Lipp, S.M., Akgun, A.E. and Cortex, A. Jr. (2002) ‘Factors impacting the adoption and effectiveness of the world wide web in marketing’, Industrial Marketing Management, Vol. 31, No. 2, pp.35–49.
50. McDonald, L. (1999) ‘Managing channel conflict’, Mortgage Banking, October, pp.88–99.
51. Miller, R.A. and Wood, J.T. (2002) ‘Perceptions about internet commerce: a student survey’, Journal of Internet Commerce, Vol. 2, No. 1, pp.37–48.
52. Mohr, J.J. and Nevin, J.R. (1990) ‘Communication strategies in marketing channels: a theoretical perspective’, Journal of Marketing, Vol. 54, No. 4, pp.36–51.
53. Moran, N. (1999) ‘Effective approaches to dealing with channel conflict: co-existence is key’, Chem Week, Vol. 161, No. 45, pp.s16, s17.
54. Nakayama, M. (2000) ‘E-commerce and firm bargaining power shift in grocery marketing channels: a case of wholesalers’ structured document exchanges’, Journal of Information Technology, Vol. 15, pp.195–210.
55. O’Rourke, M. (2000) ‘Shaping competition on the internet: who owns product and pricing information?’, Vanderbilt Law Review, Vol. 53, No. 6, pp.1965–2006.
56. Perea, T., Monsuwe, Y., Benedict, G.C. and Dellaert, K. (2004) ‘What drives consumers to shop online? A literature review,’ International Journal of Service Industry Management, Vol. 15, No. 1, pp.102–121.
57. Petersen, B., Welch, L.S. and Liesch, P.W. (2002) ‘The internet and foreign market expansion by firms’, Management International Review, Vol. 42, No. 2, pp.2–22.
58. Phillips, D. (2001) ‘Evaluating content counts’, Journal of Communication Management, Vol. 6, No. 1, pp.77–93.
59. Pitt, L., Berthon, P. and Berthon, J.P. (1999) ‘Changing channels: the impact of the internet on distribution strategy’, Business Horizons, Vol. 42, No. 3, pp.19–28.
60. Porter, M.E. (2001) ‘Strategy and the internet’, Harvard Business Review, March, pp.63–78.
61. Prabhaker, P.R. (2000) ‘Who owns the online consumer?’, Journal of Consumer Marketing, Vol. 17, No. 2, pp.158–171.
62. Pyun, C.S., Scruggs, L. and Nam, K. (2002) ‘Internet banking in the US, Japan and Europe’, Multinational Business Review, Vol. 10, No. 2, pp.73–82.
63. Ragins, J.E. and Greco, A.J. (2003) ‘Customer relationship management and e-business: more than a software solution’, Review of Business, Vol. 24, No. 1, pp.25–31.
64. Reedy, J., Schullo, S. and Zimmerman, K. (2000) Electronic Marketing: Integrating Electronic Resources into the Marketing Process, Harcourt, Inc., Orlando.
65. Reeves, J., Deanna, B.S., Stepp, L., Wertz, E. and Henderson, D.A. (2002) ‘The paper industry: strategic alliances, joint ventures, and electronic commerce are reshaping our business models’, Southern Business Review, Vol. 27, No. 2, pp.9–18.
66. Rosenbaum, H. (2000) ‘The information environment of electronic commerce: Information imperatives for the firm’, Journal of Information Science, Vol. 26, No. 3, pp.161–171.
67. Rosenbloom, B. (2002) ‘The ten deadly myths of e-commerce’, Business Horizons, Vol. 45, No. 2, pp.61–66.
68. Roy, N.P. (1998) ‘It’s time industry tackled internet privacy issues’, Financial Executive, Vol. 14, pp.4–6.
69. Sashi, C.M. and Leary, B.O. (2002) ‘The role of internet auctions in the expansion of b2b markets’, Industrial Marketing Management, Vol. 31, No. 2, pp.103–112.
70. Shama, A. (2001) ‘E-comms and their marketing strategies’, Business Horizons, Vol. 44, No. 5, pp.14–20.
71. Sharma, A. (2002) ‘Trends in internet – based b2b marketing’, Industrial Marketing Management, Vol. 31, No. 2, pp.77–84.
72. Spar, A. and Bussgang, G. (1996) ‘Ruling the net’, Harvard Business Review, Vol. 74, No. 3, pp.125–133.
73. Subirana, B. (2000) ‘Zero entry barriers in a computationally complex world: Transaction streams and the complexity of the digital trade of intangible goods’, Journal of End User Computing, Vol. 12, No. 2, pp.43–56.
74. Tapp, A. (2003) ‘Digital marketing’, Journal of Database Marketing, Vol. 10, No. 3, pp.279–280.
75. Vijayaraman, B.S. and Bhatia, G. (2002) ‘A framework for determining success factors of an e-commerce initiative’, Journal of Internet Commerce, Vol. 1, No. 2, pp.63–75.
76. Wang, H., Lee, M. and Wang, C. (1998) ‘Consumer privacy concerns about internet marketing’, Communications of the Association for Computing Machinery, Vol. 41, No. 3, pp.63–70.
77. Webb, K.L. (2002) ‘Managing channels of distribution in the age of electronic commerce’, Industrial Marketing Management, Vol. 31, No. 2, pp.95–102.
78. Wenyu, D. and Chou, D.C. (2002) ‘A structural analysis of business-to-business digital markets’, Industrial Marketing Management, Vol. 31, No. 2, pp.165–176.
79. Wilson, S.G. and Abel, I. (2002) ‘So you want to get involved in e-commerce’, Industrial Marketing Management, Vol. 31, No. 2, pp.85–94.
80. Zettelmeyer, F. (2000) ‘Expanding to the internet: pricing and communication strategies when firms compete on multiple channels’, Journal of Marketing Research, Vol. 37, No. 3, pp.292–308.