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Volumn 44, Issue 5, 2001, Pages 14-20

E-Coms and their marketing strategies

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EID: 0012362690     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0007-6813(01)80056-2     Document Type: Article
Times cited : (16)

References (14)
  • 1
    • 0042797118 scopus 로고    scopus 로고
    • The Numbers Game: Reporting Pro Forma Earnings Is Rising and So Is the Debate About It
    • Alpert B. The Numbers Game: Reporting Pro Forma Earnings Is Rising and So Is the Debate About It. Barron's. September 11, 2000;22-24.
    • (2000) Barron's , pp. 22-24
    • Alpert, B.1
  • 2
    • 0042797114 scopus 로고    scopus 로고
    • Internet Advertising, Just Like its Medium, Is Pushing Boundaries
    • Anders G. Internet Advertising, Just Like its Medium, Is Pushing Boundaries. Wall Street Journal. November 30, 1998;1.
    • (1998) Wall Street Journal , pp. 1
    • Anders, G.1
  • 4
    • 0041794935 scopus 로고    scopus 로고
    • eStats April
    • eStats, www.estats.com, April 1999.
    • (1999)
  • 7
    • 0041294390 scopus 로고    scopus 로고
    • International Data Corporation (IDC) and "Internet Commerce Will Rocket to More Than $1 Trillion by 2003" (www.idcresearch.com): accessed
    • International Data Corporation (IDC), "Internet Commerce Market Model" (www.idc.com) and "Internet Commerce Will Rocket to More Than $1 Trillion by 2003" (www.idcresearch.com): accessed 1999.
    • (1999) "internet Commerce Market Model"
  • 9
    • 0003902676 scopus 로고    scopus 로고
    • Millennium Ed. Upper Saddle River, NJ: Prentice-Hall
    • Kotler P. Millennium Ed. Marketing Management. 2000;Prentice-Hall, Upper Saddle River, NJ.
    • (2000) Marketing Management
    • Kotler, P.1
  • 12
    • 0041794931 scopus 로고    scopus 로고
    • Burning Up; Warning: Internet Companies Are Running Out of Cash - Fast
    • Willoughby J. Burning Up; Warning: Internet Companies Are Running Out of Cash - Fast. Barron's. March 20, 2000a;29.
    • (2000) Barron's , pp. 29
    • Willoughby, J.1
  • 13
    • 0041294387 scopus 로고    scopus 로고
    • Up in Smoke: Dot.Coms Are Still Burning Cash But the Market Has Forced Changes
    • Willoughby J. Up in Smoke: Dot.Coms Are Still Burning Cash But the Market Has Forced Changes. Barron's. June 19, 2000b;31.
    • (2000) Barron's , pp. 31
    • Willoughby, J.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.