-
1
-
-
84992990602
-
Strategic dynamics — A new language for decision-making
-
Kearney, A. T. (1999) ‘Strategic dynamics — A new language for decision-making.
-
(1999)
-
-
Kearney, A.T.1
-
2
-
-
0006267643
-
Evaluating press coverage
-
Kogan Page
-
Phillips, D. (1992) ‘Evaluating press coverage’, Kogan Page, pp. 62–65.
-
(1992)
, pp. 62-65
-
-
Phillips, D.1
-
3
-
-
0342914856
-
The analysis of communication content: Developments in Scientific Theories and Computer Techniques
-
(Eds) John Wiley and Sons, New York
-
Gerbner, G., Holsti, O., Krippendorff, K., Paisley, W. and Stone, P. J. (Eds) (1969) ‘The analysis of communication content: Developments in Scientific Theories and Computer Techniques’, John Wiley and Sons, New York.
-
(1969)
-
-
Gerbner, G.1
Holsti, O.2
Krippendorff, K.3
Paisley, W.4
Stone, P.J.5
-
4
-
-
79956828251
-
The politics of media violence: Some reflections
-
Linneé, O. and Hamelink, C. J. (eds) ‘Mass communication research: On problems and policies: The art of asking the right questions’, Ablex Publishing, Norwood, NJ
-
Gerbner, G. (1994) ‘The politics of media violence: Some reflections’, in Linneé, O. and Hamelink, C. J. (eds) ‘Mass communication research: On problems and policies: The art of asking the right questions’, Ablex Publishing, Norwood, NJ.
-
(1994)
-
-
Gerbner, G.1
-
5
-
-
0003544587
-
Analyzing media messages: Using quantitative content analysis in research
-
Lawrence Erlbaum Associates
-
Lacy, S. and Fico, F. G. (1998) ‘Analyzing media messages: Using quantitative content analysis in research’, Lawrence Erlbaum Associates.
-
(1998)
-
-
Lacy, S.1
Fico, F.G.2
-
6
-
-
0004000950
-
Text analysis for the social sciences
-
which deals with computer-assisted methods
-
Roberts, C. W. (1997) ‘Text analysis for the social sciences’, which deals with computer-assisted methods.
-
(1997)
-
-
Roberts, C.W.1
-
7
-
-
0041417504
-
Propaganda Analysis: A study of inferences made from Nazi propaganda in World War II
-
George, A. L. (1957) ‘Propaganda Analysis: A study of inferences made from Nazi propaganda in World War II.
-
(1957)
-
-
George, A.L.1
-
8
-
-
84993036739
-
Content analysis in communication research
-
Berelson, B. (1952) ‘Content analysis in communication research’
-
(1952)
-
-
Berelson, B.1
-
9
-
-
0003533743
-
The British General Election of 1970
-
Macmillan, London
-
Butler, D. and Pinto-Duschinsky, M. (1971) ‘The British General Election of 1970’, Macmillan, London.
-
(1971)
-
-
Butler, D.1
Pinto-Duschinsky, M.2
-
10
-
-
84992977298
-
-
Founder, President and CEO, Washington, DC, USA
-
Barr, A. J. Founder, President and CEO, CARMA International Inc., Washington, DC, USA.
-
CARMA International Inc.
-
-
Barr, A.J.1
-
11
-
-
0004040339
-
Content analysis: An introduction to its methodology
-
Sage, Beverly Hills, CA
-
Krippendorff, K. (1980) ‘Content analysis: An introduction to its methodology’, Sage, Beverly Hills, CA.
-
(1980)
-
-
Krippendorff, K.1
-
12
-
-
0346010626
-
Structural analysis and mass communication
-
McQuail, D. (Ed) ‘Sociology of mass communications’, Penguin, Harmondsworth
-
Burgelin, O. (1972) ‘Structural analysis and mass communication’, in McQuail, D. (Ed) ‘Sociology of mass communications’, Penguin, Harmondsworth.
-
(1972)
-
-
Burgelin, O.1
-
13
-
-
0039320053
-
Messages and meanings
-
Gurevitch, M., Bennett, T., Cusran, J. and Woollacott, J. (Eds) (1982) Routledge, London
-
Woollacott, J. (1982) ‘Messages and meanings’, in Gurevitch, M., Bennett, T., Cusran, J. and Woollacott, J. (Eds) (1982) Culture, society and the media, Routledge, London.
-
(1982)
Culture, society and the media
-
-
Woollacott, J.1
-
14
-
-
0003811563
-
Social communication in advertising: Persons, products and images of well-being
-
2nd edn., Routledge, London
-
Leiss, W., Kline, S. and Jhally, S. (1990) ‘Social communication in advertising: Persons, products and images of well-being’, 2nd edn., Routledge, London.
-
(1990)
-
-
Leiss, W.1
Kline, S.2
Jhally, S.3
-
15
-
-
0040740861
-
On resonance: A critical pluralistic inquiry into advertising rhetoric
-
McQuarrie, E. F. and Mick, D. G. (1992) ‘On resonance: A critical pluralistic inquiry into advertising rhetoric’, Journal of Consumer Research, Vol. 19, pp. 180–197.
-
(1992)
Journal of Consumer Research
, vol.19
, pp. 180-197
-
-
McQuarrie, E.F.1
Mick, D.G.2
-
16
-
-
0004211323
-
Processing the news: How people tame the information tide
-
Longman, New York
-
Graber, D. A. (1984) ‘Processing the news: How people tame the information tide’, Longman, New York.
-
(1984)
-
-
Graber, D.A.1
-
17
-
-
0003656112
-
Introduction to communication studies
-
Routledge, London
-
Fiske, J. (1990) ‘Introduction to communication studies’, Routledge, London.
-
(1990)
-
-
Fiske, J.1
-
18
-
-
84993054203
-
Towards a theory of creativity in news writing as resistance in ideological discourse
-
Centre for Cultural and Media Studies, University of Natal, Durban, South Africa, http://www.und.ac.za/ und/ccms/articles/caldwell.htm.
-
Caldwell, M. (1998) ‘Towards a theory of creativity in news writing as resistance in ideological discourse’, Centre for Cultural and Media Studies, University of Natal, Durban, South Africa, http://www.und.ac.za/ und/ccms/articles/caldwell.htm.
-
(1998)
-
-
Caldwell, M.1
-
19
-
-
0038942761
-
Reception theory. A critical introduction
-
Methuen, London and New York
-
Holub, R. C. (1984) ‘Reception theory. A critical introduction’, Methuen, London and New York.
-
(1984)
-
-
Holub, R.C.1
-
20
-
-
0038935306
-
Introduction: Varieties of audience-oriented criticism
-
Suleiman, S. R. and Crosman, I. (Eds) Princeton University Press, Princeton
-
Suleiman, S. R. (1980) ‘Introduction: Varieties of audience-oriented criticism’, in, Suleiman, S. R. and Crosman, I. (Eds) ‘The reader in the text’, Princeton University Press, Princeton pp. 3–45;
-
(1980)
The reader in the text
, pp. 3-45
-
-
Suleiman, S.R.1
-
21
-
-
0039788024
-
Do readers make meaning?
-
Suleiman, S. R. and Crosman
-
Crosman, R. (1980) ‘Do readers make meaning?’ in Suleiman, S. R. and Crosman, I. The reader in the text pp. 149–164.
-
(1980)
The reader in the text
, pp. 149-164
-
-
Crosman, R.1
-
22
-
-
0003935961
-
Reader-response criticism
-
(Ed) Johns Hopkins University Press, Baltimore
-
Tompkins, J. P. (Ed) (1980) ‘Reader-response criticism’, Johns Hopkins University Press, Baltimore.
-
(1980)
-
-
Tompkins, J.P.1
-
23
-
-
84970782304
-
A handbook of qualitative methodologies for mass communication research
-
Routledge, London
-
Jensen, K. B. (1991) ‘A handbook of qualitative methodologies for mass communication research’, Routledge, London.
-
(1991)
-
-
Jensen, K.B.1
-
24
-
-
84992989803
-
Understanding your financial customers with Clementine Neural Networks in Royal Sun Alliance Life and Pensions
-
an SPSS White Paper, http://www.spss.com/downloads/ papers.cfm? list = alliance = all
-
Wilkie, P. and Pugh, D. (2001) ‘Understanding your financial customers with Clementine Neural Networks in Royal Sun Alliance Life and Pensions’, an SPSS White Paper, http://www.spss.com/downloads/ papers.cfm? list = alliance = all.
-
(2001)
-
-
Wilkie, P.1
Pugh, D.2
-
25
-
-
0006023959
-
How magazine advertising works
-
2nd edition, report commissioned by the Periodical Publishers Associatiom http:// www.ppa.co.uk. 33. http://www.ppa.co.uk/ads.htm
-
Consterdine, G. (1997) How magazine advertising works', 2nd edition, report commissioned by the Periodical Publishers Associatiom http:// www.ppa.co.uk. 33. http://www.ppa.co.uk/ads.htm.
-
(1997)
-
-
Consterdine, G.1
-
26
-
-
0003603090
-
Family television: Cultural power and domestic leisure
-
Cornedia of Routledge London
-
Morley D. (1986) ‘Family television: Cultural power and domestic leisure’, Cornedia of Routledge London.
-
(1986)
-
-
Morley, D.1
-
27
-
-
0005512775
-
Web Gender Gap Narrows as more Women go Online Survey
-
quoted in Reuters, 20th January
-
Weiner, A. (2000) quoted in ‘Web Gender Gap Narrows as more Women go Online Survey’, Reuters, 20th January.
-
(2000)
-
-
Weiner, A.1
-
28
-
-
0037736381
-
Media semiotics: An introduction
-
Manchester University Press, Manchester
-
Bignell, J. (1997) ‘Media semiotics: An introduction’, Manchester University Press, Manchester.
-
(1997)
-
-
Bignell, J.1
-
29
-
-
84993068316
-
Reader selection: The principle which ensures that magazines and newspapers communicate effectively
-
paper presented at ESOMAR seminar entitled ‘Quality in publishing
-
Consterdine, G. (1985) ‘Reader selection: The principle which ensures that magazines and newspapers communicate effectively’, paper presented at ESOMAR seminar entitled ‘Quality in publishing’.
-
(1985)
-
-
Consterdine, G.1
-
30
-
-
84993098154
-
Mass marketing becoming mass customisation
-
paper presented at PPA seminar entitled ‘Effective advertising … with magazines
-
Lannon, J. (1995) ‘Mass marketing becoming mass customisation’, paper presented at PPA seminar entitled ‘Effective advertising … with magazines’.
-
(1995)
-
-
Lannon, J.1
-
31
-
-
84993054229
-
-
http://www.ppa.co.uk/howards/ great variety of mags.htm
-
Henley Centre Research for the Periodical Publishers' Association (1998) http://www.ppa.co.uk/howards/ great variety of mags.htm.
-
(1998)
-
-
-
32
-
-
84993034881
-
Readership research and the planning of press schedules
-
Gower Publishings Co Ltd
-
Consterdine, G. (1988) ‘Readership research and the planning of press schedules’, Gower Publishings Co Ltd.
-
(1988)
-
-
Consterdine, G.1
-
33
-
-
84993098163
-
-
Golden Square, London W1R 3AF
-
MAGtrack Ltd, 11 Golden Square, London W1R 3AF.
-
, vol.11
-
-
-
34
-
-
84992989820
-
-
High Street, Leatherhead, Surrey KT22 8AG. http://www.roper.com
-
Cygnet House, 45–47 High Street, Leatherhead, Surrey KT22 8AG. http://www.roper.com.
-
-
-
-
35
-
-
0006023959
-
How magazine advertising works
-
http://www.ppa.co.uk/ magad/pdf/how magadswork3.pdf
-
Consterdine (1997) How magazine advertising works and http://www.ppa.co.uk/ magad/pdf/how magadswork3.pdf.
-
(1997)
-
-
Consterdine1
-
36
-
-
0003878410
-
Understanding news
-
Routledge, London
-
Hartley, J. (1982) ‘Understanding news’, Routledge, London.
-
(1982)
-
-
Hartley, J.1
-
37
-
-
0003701889
-
Megatrends: Ten new directions transforming our lives
-
Warner Books, New York
-
Naisbitt, J. (1982) ‘Megatrends: Ten new directions transforming our lives’, Warner Books, New York.
-
(1982)
-
-
Naisbitt, J.1
-
38
-
-
0004040339
-
Content analysis: An introduction to its methodology
-
Sage, Beverly Hills
-
Krippendorff, K. (1980) ‘Content analysis: An introduction to its methodology’, Sage, Beverly Hills.
-
(1980)
-
-
Krippendorff, K.1
-
39
-
-
84992957113
-
How to click with kids
-
http:// ww.roper.com/news/content/news62.htm
-
Chiaramonte, J. (2000) ‘How to click with kids’, Roper Starch Worldwide Conference, http:// ww.roper.com/news/content/news62.htm.
-
(2000)
Roper Starch Worldwide Conference
-
-
Chiaramonte, J.1
-
40
-
-
0003402309
-
User's guide for VBPro: A program for qualitative and quantitative analysis of Verbatim text
-
The University of Tennessee, Knoxville
-
Miller, M. M. (1993) ‘User's guide for VBPro: A program for qualitative and quantitative analysis of Verbatim text’, The University of Tennessee, Knoxville.
-
(1993)
-
-
Miller, M.M.1
|