메뉴 건너뛰기




Volumn 6, Issue 1, 2002, Pages 77-92

Evaluating content counts

Author keywords

Advertising equivalents; Content analysis; Editorial context; Editorial reception; Evaluation; Methodologies; Objectives setting; Public relations research

Indexed keywords


EID: 84993055807     PISSN: 1363254X     EISSN: None     Source Type: Journal    
DOI: 10.1108/13632540210806964     Document Type: Review
Times cited : (2)

References (40)
  • 1
    • 84992990602 scopus 로고    scopus 로고
    • Strategic dynamics — A new language for decision-making
    • Kearney, A. T. (1999) ‘Strategic dynamics — A new language for decision-making.
    • (1999)
    • Kearney, A.T.1
  • 2
    • 0006267643 scopus 로고
    • Evaluating press coverage
    • Kogan Page
    • Phillips, D. (1992) ‘Evaluating press coverage’, Kogan Page, pp. 62–65.
    • (1992) , pp. 62-65
    • Phillips, D.1
  • 3
    • 0342914856 scopus 로고
    • The analysis of communication content: Developments in Scientific Theories and Computer Techniques
    • (Eds) John Wiley and Sons, New York
    • Gerbner, G., Holsti, O., Krippendorff, K., Paisley, W. and Stone, P. J. (Eds) (1969) ‘The analysis of communication content: Developments in Scientific Theories and Computer Techniques’, John Wiley and Sons, New York.
    • (1969)
    • Gerbner, G.1    Holsti, O.2    Krippendorff, K.3    Paisley, W.4    Stone, P.J.5
  • 4
    • 79956828251 scopus 로고
    • The politics of media violence: Some reflections
    • Linneé, O. and Hamelink, C. J. (eds) ‘Mass communication research: On problems and policies: The art of asking the right questions’, Ablex Publishing, Norwood, NJ
    • Gerbner, G. (1994) ‘The politics of media violence: Some reflections’, in Linneé, O. and Hamelink, C. J. (eds) ‘Mass communication research: On problems and policies: The art of asking the right questions’, Ablex Publishing, Norwood, NJ.
    • (1994)
    • Gerbner, G.1
  • 5
    • 0003544587 scopus 로고    scopus 로고
    • Analyzing media messages: Using quantitative content analysis in research
    • Lawrence Erlbaum Associates
    • Lacy, S. and Fico, F. G. (1998) ‘Analyzing media messages: Using quantitative content analysis in research’, Lawrence Erlbaum Associates.
    • (1998)
    • Lacy, S.1    Fico, F.G.2
  • 6
    • 0004000950 scopus 로고    scopus 로고
    • Text analysis for the social sciences
    • which deals with computer-assisted methods
    • Roberts, C. W. (1997) ‘Text analysis for the social sciences’, which deals with computer-assisted methods.
    • (1997)
    • Roberts, C.W.1
  • 7
    • 0041417504 scopus 로고
    • Propaganda Analysis: A study of inferences made from Nazi propaganda in World War II
    • George, A. L. (1957) ‘Propaganda Analysis: A study of inferences made from Nazi propaganda in World War II.
    • (1957)
    • George, A.L.1
  • 8
    • 84993036739 scopus 로고
    • Content analysis in communication research
    • Berelson, B. (1952) ‘Content analysis in communication research’
    • (1952)
    • Berelson, B.1
  • 9
    • 0003533743 scopus 로고
    • The British General Election of 1970
    • Macmillan, London
    • Butler, D. and Pinto-Duschinsky, M. (1971) ‘The British General Election of 1970’, Macmillan, London.
    • (1971)
    • Butler, D.1    Pinto-Duschinsky, M.2
  • 10
    • 84992977298 scopus 로고    scopus 로고
    • Founder, President and CEO, Washington, DC, USA
    • Barr, A. J. Founder, President and CEO, CARMA International Inc., Washington, DC, USA.
    • CARMA International Inc.
    • Barr, A.J.1
  • 11
    • 0004040339 scopus 로고
    • Content analysis: An introduction to its methodology
    • Sage, Beverly Hills, CA
    • Krippendorff, K. (1980) ‘Content analysis: An introduction to its methodology’, Sage, Beverly Hills, CA.
    • (1980)
    • Krippendorff, K.1
  • 12
    • 0346010626 scopus 로고
    • Structural analysis and mass communication
    • McQuail, D. (Ed) ‘Sociology of mass communications’, Penguin, Harmondsworth
    • Burgelin, O. (1972) ‘Structural analysis and mass communication’, in McQuail, D. (Ed) ‘Sociology of mass communications’, Penguin, Harmondsworth.
    • (1972)
    • Burgelin, O.1
  • 13
    • 0039320053 scopus 로고
    • Messages and meanings
    • Gurevitch, M., Bennett, T., Cusran, J. and Woollacott, J. (Eds) (1982) Routledge, London
    • Woollacott, J. (1982) ‘Messages and meanings’, in Gurevitch, M., Bennett, T., Cusran, J. and Woollacott, J. (Eds) (1982) Culture, society and the media, Routledge, London.
    • (1982) Culture, society and the media
    • Woollacott, J.1
  • 14
    • 0003811563 scopus 로고
    • Social communication in advertising: Persons, products and images of well-being
    • 2nd edn., Routledge, London
    • Leiss, W., Kline, S. and Jhally, S. (1990) ‘Social communication in advertising: Persons, products and images of well-being’, 2nd edn., Routledge, London.
    • (1990)
    • Leiss, W.1    Kline, S.2    Jhally, S.3
  • 15
    • 0040740861 scopus 로고
    • On resonance: A critical pluralistic inquiry into advertising rhetoric
    • McQuarrie, E. F. and Mick, D. G. (1992) ‘On resonance: A critical pluralistic inquiry into advertising rhetoric’, Journal of Consumer Research, Vol. 19, pp. 180–197.
    • (1992) Journal of Consumer Research , vol.19 , pp. 180-197
    • McQuarrie, E.F.1    Mick, D.G.2
  • 16
    • 0004211323 scopus 로고
    • Processing the news: How people tame the information tide
    • Longman, New York
    • Graber, D. A. (1984) ‘Processing the news: How people tame the information tide’, Longman, New York.
    • (1984)
    • Graber, D.A.1
  • 17
    • 0003656112 scopus 로고
    • Introduction to communication studies
    • Routledge, London
    • Fiske, J. (1990) ‘Introduction to communication studies’, Routledge, London.
    • (1990)
    • Fiske, J.1
  • 18
    • 84993054203 scopus 로고    scopus 로고
    • Towards a theory of creativity in news writing as resistance in ideological discourse
    • Centre for Cultural and Media Studies, University of Natal, Durban, South Africa, http://www.und.ac.za/ und/ccms/articles/caldwell.htm.
    • Caldwell, M. (1998) ‘Towards a theory of creativity in news writing as resistance in ideological discourse’, Centre for Cultural and Media Studies, University of Natal, Durban, South Africa, http://www.und.ac.za/ und/ccms/articles/caldwell.htm.
    • (1998)
    • Caldwell, M.1
  • 19
    • 0038942761 scopus 로고
    • Reception theory. A critical introduction
    • Methuen, London and New York
    • Holub, R. C. (1984) ‘Reception theory. A critical introduction’, Methuen, London and New York.
    • (1984)
    • Holub, R.C.1
  • 20
    • 0038935306 scopus 로고
    • Introduction: Varieties of audience-oriented criticism
    • Suleiman, S. R. and Crosman, I. (Eds) Princeton University Press, Princeton
    • Suleiman, S. R. (1980) ‘Introduction: Varieties of audience-oriented criticism’, in, Suleiman, S. R. and Crosman, I. (Eds) ‘The reader in the text’, Princeton University Press, Princeton pp. 3–45;
    • (1980) The reader in the text , pp. 3-45
    • Suleiman, S.R.1
  • 21
    • 0039788024 scopus 로고
    • Do readers make meaning?
    • Suleiman, S. R. and Crosman
    • Crosman, R. (1980) ‘Do readers make meaning?’ in Suleiman, S. R. and Crosman, I. The reader in the text pp. 149–164.
    • (1980) The reader in the text , pp. 149-164
    • Crosman, R.1
  • 22
    • 0003935961 scopus 로고
    • Reader-response criticism
    • (Ed) Johns Hopkins University Press, Baltimore
    • Tompkins, J. P. (Ed) (1980) ‘Reader-response criticism’, Johns Hopkins University Press, Baltimore.
    • (1980)
    • Tompkins, J.P.1
  • 23
    • 84970782304 scopus 로고
    • A handbook of qualitative methodologies for mass communication research
    • Routledge, London
    • Jensen, K. B. (1991) ‘A handbook of qualitative methodologies for mass communication research’, Routledge, London.
    • (1991)
    • Jensen, K.B.1
  • 24
    • 84992989803 scopus 로고    scopus 로고
    • Understanding your financial customers with Clementine Neural Networks in Royal Sun Alliance Life and Pensions
    • an SPSS White Paper, http://www.spss.com/downloads/ papers.cfm? list = alliance = all
    • Wilkie, P. and Pugh, D. (2001) ‘Understanding your financial customers with Clementine Neural Networks in Royal Sun Alliance Life and Pensions’, an SPSS White Paper, http://www.spss.com/downloads/ papers.cfm? list = alliance = all.
    • (2001)
    • Wilkie, P.1    Pugh, D.2
  • 25
    • 0006023959 scopus 로고    scopus 로고
    • How magazine advertising works
    • 2nd edition, report commissioned by the Periodical Publishers Associatiom http:// www.ppa.co.uk. 33. http://www.ppa.co.uk/ads.htm
    • Consterdine, G. (1997) How magazine advertising works', 2nd edition, report commissioned by the Periodical Publishers Associatiom http:// www.ppa.co.uk. 33. http://www.ppa.co.uk/ads.htm.
    • (1997)
    • Consterdine, G.1
  • 26
    • 0003603090 scopus 로고
    • Family television: Cultural power and domestic leisure
    • Cornedia of Routledge London
    • Morley D. (1986) ‘Family television: Cultural power and domestic leisure’, Cornedia of Routledge London.
    • (1986)
    • Morley, D.1
  • 27
    • 0005512775 scopus 로고    scopus 로고
    • Web Gender Gap Narrows as more Women go Online Survey
    • quoted in Reuters, 20th January
    • Weiner, A. (2000) quoted in ‘Web Gender Gap Narrows as more Women go Online Survey’, Reuters, 20th January.
    • (2000)
    • Weiner, A.1
  • 28
    • 0037736381 scopus 로고    scopus 로고
    • Media semiotics: An introduction
    • Manchester University Press, Manchester
    • Bignell, J. (1997) ‘Media semiotics: An introduction’, Manchester University Press, Manchester.
    • (1997)
    • Bignell, J.1
  • 29
    • 84993068316 scopus 로고
    • Reader selection: The principle which ensures that magazines and newspapers communicate effectively
    • paper presented at ESOMAR seminar entitled ‘Quality in publishing
    • Consterdine, G. (1985) ‘Reader selection: The principle which ensures that magazines and newspapers communicate effectively’, paper presented at ESOMAR seminar entitled ‘Quality in publishing’.
    • (1985)
    • Consterdine, G.1
  • 30
    • 84993098154 scopus 로고
    • Mass marketing becoming mass customisation
    • paper presented at PPA seminar entitled ‘Effective advertising … with magazines
    • Lannon, J. (1995) ‘Mass marketing becoming mass customisation’, paper presented at PPA seminar entitled ‘Effective advertising … with magazines’.
    • (1995)
    • Lannon, J.1
  • 31
    • 84993054229 scopus 로고    scopus 로고
    • http://www.ppa.co.uk/howards/ great variety of mags.htm
    • Henley Centre Research for the Periodical Publishers' Association (1998) http://www.ppa.co.uk/howards/ great variety of mags.htm.
    • (1998)
  • 32
    • 84993034881 scopus 로고
    • Readership research and the planning of press schedules
    • Gower Publishings Co Ltd
    • Consterdine, G. (1988) ‘Readership research and the planning of press schedules’, Gower Publishings Co Ltd.
    • (1988)
    • Consterdine, G.1
  • 33
    • 84993098163 scopus 로고    scopus 로고
    • Golden Square, London W1R 3AF
    • MAGtrack Ltd, 11 Golden Square, London W1R 3AF.
    • , vol.11
  • 34
    • 84992989820 scopus 로고    scopus 로고
    • High Street, Leatherhead, Surrey KT22 8AG. http://www.roper.com
    • Cygnet House, 45–47 High Street, Leatherhead, Surrey KT22 8AG. http://www.roper.com.
  • 35
    • 0006023959 scopus 로고    scopus 로고
    • How magazine advertising works
    • http://www.ppa.co.uk/ magad/pdf/how magadswork3.pdf
    • Consterdine (1997) How magazine advertising works and http://www.ppa.co.uk/ magad/pdf/how magadswork3.pdf.
    • (1997)
    • Consterdine1
  • 36
    • 0003878410 scopus 로고
    • Understanding news
    • Routledge, London
    • Hartley, J. (1982) ‘Understanding news’, Routledge, London.
    • (1982)
    • Hartley, J.1
  • 37
    • 0003701889 scopus 로고
    • Megatrends: Ten new directions transforming our lives
    • Warner Books, New York
    • Naisbitt, J. (1982) ‘Megatrends: Ten new directions transforming our lives’, Warner Books, New York.
    • (1982)
    • Naisbitt, J.1
  • 38
    • 0004040339 scopus 로고
    • Content analysis: An introduction to its methodology
    • Sage, Beverly Hills
    • Krippendorff, K. (1980) ‘Content analysis: An introduction to its methodology’, Sage, Beverly Hills.
    • (1980)
    • Krippendorff, K.1
  • 39
    • 84992957113 scopus 로고    scopus 로고
    • How to click with kids
    • http:// ww.roper.com/news/content/news62.htm
    • Chiaramonte, J. (2000) ‘How to click with kids’, Roper Starch Worldwide Conference, http:// ww.roper.com/news/content/news62.htm.
    • (2000) Roper Starch Worldwide Conference
    • Chiaramonte, J.1
  • 40
    • 0003402309 scopus 로고
    • User's guide for VBPro: A program for qualitative and quantitative analysis of Verbatim text
    • The University of Tennessee, Knoxville
    • Miller, M. M. (1993) ‘User's guide for VBPro: A program for qualitative and quantitative analysis of Verbatim text’, The University of Tennessee, Knoxville.
    • (1993)
    • Miller, M.M.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.