Expanding to direct channel: Market coverages as entry barrier

Journal of Interactive Marketing

Volumn 17, Issue 1, 2003, Pages 25-40

  Choi, S C ^a  

^a State University of New Jersey   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2342459764     PISSN: 10949968     EISSN: None     Source Type: Journal    
DOI: 10.1002/dir.10047     Document Type: Article

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