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Volumn 44, Issue 4, 2001, Pages 32-40

Marketing on the Web: How Executives Feel, What Businesses Do

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EID: 0345533331     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0007-6813(01)80045-8     Document Type: Article
Times cited : (14)

References (19)
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    • EToys' Strategy to Stay in the Game
    • April 25
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  • 4
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    • Can These Dot-Corns Be Saved?
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    • "Can These Dot-Corns Be Saved?" Wall Street Journal, January 25, 2001, p. B1.
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  • 5
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    • Caught in the Net
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  • 6
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    • Activists Without Borders
    • October 4
    • P. Engardio, "Activists Without Borders," Business Week, October 4, 1999, pp. 144-150.
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    • Engardio, P.1
  • 7
    • 0033228578 scopus 로고    scopus 로고
    • Getting Real about Virtual Commerce
    • November-December
    • P. Evans and T.S. Wurster, "Getting Real About Virtual Commerce," Harvard Business Review, November-December 1999, pp. 85-94.
    • (1999) Harvard Business Review , pp. 85-94
    • Evans, P.1    Wurster, T.S.2
  • 8
    • 0032015055 scopus 로고    scopus 로고
    • Making Business Sense of the Internet
    • March-April
    • S. Ghosh, "Making Business Sense of the Internet," Harvard Business Review, March-April 1998, pp. 127-135.
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    • Ghosh, S.1
  • 9
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    • A New Era of Bright Hopes and Terrible Fears
    • October 4
    • R.D. Hof, "A New Era of Bright Hopes and Terrible Fears," Business Week, October 4, 1999, pp. 84-98.
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    • Hof, R.D.1
  • 10
    • 85030081195 scopus 로고    scopus 로고
    • Bringing Love to the Internet
    • May 18
    • S.L. Hwang, "Bringing Love to the Internet," Wall Street Journal, May 18, 2000, p. B1.
    • (2000) Wall Street Journal
    • Hwang, S.L.1
  • 11
    • 0344671054 scopus 로고    scopus 로고
    • High-Tech Industries, Led by Internet, Boost U.S. Growth and Rein in Inflation
    • April 16
    • B. Ingersoll, "High-Tech Industries, Led by Internet, Boost U.S. Growth and Rein in Inflation," Wallstreet Journal, April 16, 1998, p. B9.
    • (1998) Wallstreet Journal
    • Ingersoll, B.1
  • 13
    • 0001999338 scopus 로고    scopus 로고
    • Wired for the Bottom Line
    • September 20
    • S. Levy, "Wired for the Bottom Line," Newsweek, September 20, 1999, pp. 42-49.
    • (1999) Newsweek , pp. 42-49
    • Levy, S.1
  • 14
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    • The Internet Economy: The World's Next Growth Engine
    • October 4
    • M.J. Mandel, "The Internet Economy: The World's Next Growth Engine," Business Week, October 4, 1999, pp. 72-77.
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    • Mandel, M.J.1
  • 16
    • 0002229547 scopus 로고    scopus 로고
    • The Internet and International Marketing
    • Spring
    • J.A. Quelch and L.R. Klein, "The Internet and International Marketing," Sloan Management Review, Spring 1996, pp. 60-75.
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    • Quelch, J.A.1    Klein, L.R.2
  • 17
    • 85031473500 scopus 로고    scopus 로고
    • Some Web Customers Cry: 'All I Want for Christmas is My Order!'
    • December 13
    • "Some Web Customers Cry: 'All I Want for Christmas is My Order!'" Wall Street Journal, December 13, 1999, p. B1.
    • (1999) Wall Street Journal
  • 18
    • 0041311318 scopus 로고    scopus 로고
    • A Small Town Reveals America's Digital Divide
    • October 4
    • M. Stepanek, "A Small Town Reveals America's Digital Divide," Business Week, October 4, 1999, pp. 188-198.
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.