Visual rhetoric and global advertising imagery

Journal of Marketing Communications

Volumn 12, Issue 1, 2006, Pages 49-61

  Bulmer, Sandy ^a   Buchanan Oliver, Margo ^b,c  

^a MASSEY UNIVERSITY   (New Zealand)

^b UNIVERSITY OF AUCKLAND   (New Zealand)

^c North Shore Mail Centre ^*

Author keywords

Advertising; Global; Imagery; Interpretation; Visual rhetoric

Indexed keywords

EID: 29244451561     PISSN: 13527266     EISSN: None     Source Type: Journal    
DOI: 10.1080/13527260500289142     Document Type: Article

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