Communicating through pictures and words: Understanding the role of affect and cognition in processing visual and verbal information

Psychology and Marketing

Volumn 23, Issue 12, 2006, Pages 995-1014

  Sojka, Jane Z ^a   Giese, Joan L ^b  

^a OHIO UNIVERSITY   (United States)

^b UNIVERSITY OF OREGON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33845348910     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20143     Document Type: Article

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