Implicit meaning in visual print advertisements: a cross-cultural examination of the contextual communication effect

International Journal of Advertising

Volumn 21, Issue 2, 2002, Pages 259-277

  Callow, Michael ^a   Schiffman, Leon ^b  

^a MORGAN STATE UNIVERSITY   (United States)

^b ST JOHN'S UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33746427996     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2002.11104929     Document Type: Article

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